Bangladesh has been quite famous for its own traditional WWE- ‘Jabbarer Boli Khela’. Each year at Bengali year date 7th and 12th at Laldighi Moidan, Chittagong it takes place. ‘Boli’ means a wrestler and ‘Khela’ means a game. It was first introduced in the 19th Century and continues to date. It’s a form of wrestling and played on the dirt floor.
However, it’s soon losing audience rapidly. One prime reason is that the young generation is unaware of any such event. Other key reasons are lack of sponsorships, lack of career opportunities in Boli-Khela (Kusti), and lack of proper branding.
One organizer is looking for a way to revive the almost dying traditional event. And hence partnered with Ideathon to look for ideas from millennials to rebrand it.
Now it’s your job to rebrand the event. Your re-branding objective should mainly focus to attract millennials and youth to come to this event.
1. Solutions should be no more than twelve (12) slides and are to be converted in PDF.
2.Upload your solution in google drive and set it in public view (Otherwise submissions won't be accepted)
3. Paste the sharable link below.